Startup

The Future of Work Post Covid: Meet Canvas GFX, The Company That Is Translating Complex Data To Visual Communications

Canvas GFX makes data – however complex – accessible, understandable, and actionable through powerful visual communication.  Canvas’ suite of illustration software has been developed specifically for technical use cases, giving customers the ability to create rich visual assets that express complex ideas with clarity and precision.  With the ability to import and manipulate a vast array of source file types, Canvas software becomes a hub for essential workflows, and ground zero for a new corporate culture built around visualization.   Today, Canvas desktop software is used by major Fortune 500 companies across a wide array of industries – from manufacturing to defense to pharmaceutical and biosciences.

CEO Interview with Patricia Hume:

What was the inspiration around Canvas GFX’s inception and communicating complex information to the world? How is your product serving the industry’s unfulfilled needs? 

PAT:  There are two external drivers that guided our strategy.  One is Industry 4.0 whereby manufacturers continue the automation of traditional manufacturing and industrial practices, using smart technology.  With the continued adoption of 3D, there is a need for visualization and communication of the complex data across the enterprise and its ecosystem.  The second driver is The Future of Work.   The Pandemic has created the “new” normal related to remote workers, distributed teams and mobility.  With the above we developed Canvas Envision which makes data, however complex, accessible, understandable, and actionable through powerful visual communication.  Canvas’ suite of illustration software has been developed specifically for technical use cases, giving customers the ability to create rich visual assets that express complex ideas with clarity and precision.  With the ability to import and manipulate a vast array of source file types, Canvas software becomes a hub for essential workflows, and ground zero for a new corporate culture built around visualization. 

Canvas blog posts indicate your business generates a variety of impact in many unique areas such as aerospace. How do you envision Canvas will change and grow within the next 5 years through your illustration software? 

PAT:    Today Canvas GFX is positioned as a tool used within a department and broad adoption is challenging as the use cases are specific and contained within those departments that leverage Canvas to create the intended technical documents.    With the launch of Canvas Envision, we are poised to address use cases across the enterprise and its ecosystem.  Our new cloud platform will democratize complex data (3D, 2D, text, photos) making it accessible, understood and actionable.  The users will create visual assets, collaborate and connect through the cloud using Envision.   Examples of the visual assets include but are not limited to manufacturing work instructions, assembly instructions, fix and repair, training, sales and marketing materials.   Rendering these visually will improve the ability to communicate what it is the company builds. 

What is it about Canvas’ mission and vision that gets you out of bed in the morning as a founder?

PAT: Canvas is a company that is transforming to address the needs of visual communications across the manufacturing industry.     I am super excited by the prospect of impacting the status quo associated with how manufacturers communicate and share their complex data sets associated with that which they build.   We are providing them the ability to translate those complex data sets into visual assets that can be shared and consumed by employees across the enterprise as well as their suppliers, customers and partners.    

Was there a major risk that stands out to you which Canvas took, especially at its onset? Are there any challenges you’re facing now?

PAT:  With start-ups there is always risk.  Every company is faced with the challenges associated with market fit, establishing the right GTM model, operational readiness, and sufficient capitalization.   For Canvas, we have proven market fit based on our heritage however great entrepreneurs know that the market is dynamic, and they must respond to what the market is telling them.   We worked diligently to study the market related to our strategic hypothesis and set what we believe to be a disruptive vision for how manufacturers will communicate their value through the visualization of the complex data set that is used by engineering to create that which they build. Challenges always exist and today we are managing the transformation of our company and making the market aware of our intent and value. 

Canvas GFX has realized success in its various seed and series funding rounds. What are your funding plans for the future? How do you plan to utilize future funds? 

PAT:   We are seeking $2M to close our Series A round of $5M.   We have a close date of March 31, 2021.   We will leverage the funding to hire more sales personnel to drive revenue both in the USA and in Europe.   We also need to hire additional engineers to continue to refine our platform to meet the needs of the market. 

How has the current pandemic presented unexpected challenges or adjustments within your business? Have you learned any lessons through this experience?

PAT:  The Pandemic has impacted everyone.   For Canvas, our customer base was, in some instances, devastated by Covid and their buying slowed.    Throughout 2020 we stayed very focused on growing our pipeline and monitoring incoming revenues against our spend.   Our goal was to ensure we exited 2020 with our planned cash position.   

Our learning during the year  was used in ratification of our strategy.    With more remote workers, distributed manufacturing, global supply chain and more, manufacturers need to communicate more effectively than ever before.   At Canvas we believe that learning through visualization is far more effective.    We also know that complex data sets are best described through visual assets.   Knowing that 65% of our population are visual learners, Canvas is committed to delivering this capability and value to manufacturers worldwide. 

To learn more about Canvas GFX, visit www.canvasgfx.com or contact Pat at pat.hume@canvasgfx.com.

CEO Bio:

Patricia Hume is a dynamic and energetic executive with 35 years of experience in the high technology sector. She brings a wealth of cross-functional experience along with a strong operational background. Patricia’s expertise is turn around and growth. Coupling strategic vision with operational execution she has demonstrated a successful track record across large and microcap organizations. She is a strong sales, marketing, and business development leader who has experience in all global markets.
In addition to Wisdom, Patricia has been named CEO of Canvas GFX. Canvas software is used by people to document and share complex objects and systems. Some of the largest companies in the aerospace, defense, and manufacturing markets use Canvas as an integral part of their documentation workflow. Wisdom LLP has invested in Canvas to fuel its growth strategy. Prior
to Canvas, Patricia was chief operations officer of iPass,Inc., There she led the global teams responsible for all customer-facing activities, including sales, marketing, business development, strategic partnerships, product management, product marketing, operations, and customer support across the entire product portfolio. iPass was acquired in February 2019. Patricia served as chief revenue officer at Convio, acquired by Blackbaud, senior vice president of Global Indirect Channels at SAP AG, group vice president of Avaya’s SMB Division, and CEO and president of VerticalNet Markets. Hume also held numerous senior management positions during her 18-yearservice with IBM and Lotus until 1999. In addition to her executive career, Patricia has a passion for serving others. She volunteers in non-profit organizations where she works in a “soup kitchen” feeding the poor in Boston.

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