Map-Collective is a newly formed carbon footprint and supply chain transparency platform, providing annual energy audits and an online profile to company users, and displaying carbon footprints and supply chain data on an online map at map-collective.com. This startup generates revenue through subscriptions for companies in different tiers, according to their size, which is measured by revenue and their number of supply chains. Companies’ profiles on map-collective.com are public to consumers who want to view this detailed environmental and social information about their favorite brands.
Founder Interview with Tara Gupta:
As your business continues to grow and revolutionize carbon footprint tracking, what is the most exciting goal you are currently working towards and how does your team plan on achieving it?
We have been developing the first comprehensive global carbon budget that divides up responsibility by historical emissions per country, and carbon debt since the industrial revolution. This networked, contextual approach accounts for historical emissions, present division of wealth, and future carbon goals we need to reach, providing a holistic, global plan of action that can be delivered to each user of map-collective, whether they are a local government, small business, or individual.
As tracking environmental data becomes more important and widely integrated, how do you believe Map-Collective will stay at the forefront of this innovation?
We are currently the only company in the space providing a visual approach to both carbon and supply chain transparency on one, unified map. This allows us a level of contextualization in our approach which isn’t possible with only half of that data, or without the visual understanding of how one part of the globe relates to the other in the present, but also the past. We have charted a course for research that will allow us to continue to build off of this start through 2021, and plan to begin collecting our own data through ongoing research conducted by our sister non-profit organization, the Map-Collective Foundation.
How have your professional goals changed since founding Map-Collective? Can you think of an important lesson you have learned throughout the process?
Before fully understanding the space, and how academically driven most of the companies and nonprofits currently operating in the space were, I was modeling out a course of action that mimicked a lot of the product-based businesses I had seen success for in the media. However, after the first year in action, I’ve learned that Map-Collective Inc is an entirely unique business, and falls in the space between research and theory, actionable systemic change, and corporate growth. We are balancing various elements involved in the enormous problem of climate change, in order to create a comprehensive and unifying solution, that still lies in the space of capitalistic feasibility. That inevitably will look different than a product-based business, such as Apple.
What is it about your role at Map-Collective that inspires you daily to continue innovating? What does ultimate success look like for your company?
Map-Collective Inc represents huge potential to me. It is this system that we have built the foundation for, which is really just in its infancy, and already has such a huge amount of data that people who visit the site for the first time are wowed, lost in the data rich interface and exposé nature of the data. As the founder, I am inspired by the potential for change here, and motivated by the fact that I know how much our services are worth. I believe in our promise to deliver 10x value to each and every customer of map-collective. And success looks like realizing this for as many people, companies, and governments as we can. We envision a world where Map-Collective is cohesively bringing together public and private sector actors in countries around the world, measuring carbon on an ongoing basis and setting global goals collectively, to improve the habitat of earth for humanity and all other organisms.
Map-Collective’s current services and products relate to your core offering of environmental data through an accessible planetary computer; do you predict this expertise might expand in the future?
We plan to stay focused on the goals of carbon measurement and goal setting, and supply chain transparency. However, the research we conduct does lend itself to intersectional work, and has persuaded us to consider mapping plastics as a planetary boundary, and consider the post consumer supply chain flows of this. That being said, this expansion would remain in the realm of environmental data.
People and organizations tracking their environmental impact represent a specific niche; how do you find you are best able to build your customer base? Also, have you found the current pandemic has positively or negatively affected your ability to do so?
We have been reaching out to companies in a very direct way, relying on the process of building genuine relationships to build the foundation of lasting customer relationships. We have not been pursuing mass marketing, but rather utilizing word of mouth to spread knowledge and awareness of our platform within communities.
The pandemic has definitely been an obstacle in the sense that it hampered a lot of companies that would have been able to become customers last year, and in fact had originally intended 2020 to be the year they began to take action on climate change, but we can see that the fervor for it is still there. The return makes sense for companies, it is time to invest in climate action plans, and make your company much more resilient in the long run.
Founding a company is a major accomplishment in itself, how are you able to measure success on a smaller scale and stay motivated in the day-to-day?
It can be easy to get lost in the ups and downs and the complex saga of starting a company. In order to bring myself back to my passion for the company when this happens, I remind myself of what motivated me in the first place-the beauty of the earth, the joy of nature, and the desire to create balance and harmony for its many inhabitants. This drive is an endless source of fuel for me, and I just have to tap back into it to find my motivation again when things get tough.
What is the best way for our readers to learn more about your unique products and services?
We are updating our website, map-collective.com, to have an detailed section about our methodologies and approach, but for now, I’d encourage interested individuals to just sign up and try out the carbon footprint calculation tool for themselves, and for interested companies to do the same. We are available to chat for companies who want to check out our full Green Leaf Program, or Supply Chain 360˚ program, both of which are annual subscriptions that help a company become green and transparent, and guarantee 10x return on investment. Feel free to book a call with me, anytime: https://calendly.com/taragupta_mapcollective/carbon-review-call?month=2021-01